Now, you probably think you’ve learnt a lot of this before … how to facilitate groups, how to incorporate icebreakers and energisers, how to use PowerPoint, how to deal with challenge, etc. So before you read any further, we want to make one thing very clear … Truly transforming your training means
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| Before you attend: | |
| Questionnaires – so you begin to understand more about learning preferences | |
| Pre-reading – an ebook outlining the principles and benefits of brain friendly learning. | |
| Learning needs analysis – so that we can ensure the emphasis of the programme meets your specific needs. | |
| You decide on a real workplace application that you want to design and deliver. | |
| This element begins to programme your brain towards learning for yourself (because you’re usually wearing the facilitator’s hat), and encourages you to think about what learning outcomes are most important for you. This enables you to hit the ground running on Day 1. | |

Laying Firm Foundations |
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| Tools to get everyone talking and learning – as soon as you arrive! | ||
| How to stimulate the brain to stay alert during presentations, learning and knowledge transfer. | ||
| Mind mapping – a fantastic tool for all brain friendly learning facilitators. | ||
| Planning all aspects of learning, the brain friendly way. | ||
| Building the Structure | ||
| The 6-step learning process - how to achieve consistent success with all you design, develop and deliver. | ||
| Motivating ideas to keep the audience engaged, responsive and refreshed, irrespective of the information content! | ||
| How do the 5 senses affect how everyone absorbs information and learning? – designing materials and resources for all preferences. | ![]() |
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| The theory and practice of the multiple intelligences and their importance in making learning meaningful to all. Amongst other things, this knowledge helps to minimise challenge in the learning environment. | ||
| Effective methods to trigger your audience’s memory for all the facts and figures you present – you’ll learn well over 40! | ||
| Identify 57 ways to test learners’ understanding of what has been learned. | ||
| Discover the impact of using reviews to retain learning; this is the key to workplace transfer and long-term memory. | ||
| How learning preferences are a major factor within diversity management which you can’t afford to ignore. | ||
| Joinery | ||
| Participate in our live demonstration of how to bring everything you learn together, which we apply to a technical topic – so you can see, hear and experience how to do it yourself. | ||
| Why creativity is important in learning and how to get your own creative juices flowing ready for your session. | ||
| Framing learning through themes and how to open sessions in ways which engage all your learners. | ||
| Learning to use media and a treasure trove of value for money resources, in a brain friendly way. | ||
| Design time for your very own session – to be based on a real work application for you. | ||
| Food for fit brains – which foods help your learners’ concentration, alertness, and memory. | ||
| DIY Delivery | ||
| Refresher on how to give feedback constructively. | ||
| Practical delivery of your session to a small group. | ||
| Feedback from your peers and ideas for developing your session further. | ||
| The Grand Design | ||
| How to evaluate creatively and to get workplace results. | ||
| Ask the experts – Q & A session to answer any questions you may have left. | ||
| Effective closes - how to end on a high to make learning stick. | ||
| Transforming your learning into action when you’re back at work. | ||
| Throughout the learning, and at the start and end of each day, you will experience multi-sensory, multiply-intelligent ways in which you can review learning to ensure people remember it for longer. These ideas are immediately transferable into your own learning designs. | ||
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| How to transfer learning after. | |
| Further resources from us to complete your brain friendly experience. | |
| Access to photos of the entire event to keep your memories alive. | |
| Networking with your group to follow up items of interest. | |
| Ongoing Mastermind support from us and lots of fellow brain friendly practitioners, as you refine your sessions into workplace reality. | |
And if you prefer pictures, here’s what we’ve just said above, put another way…

Firstly, we want to tell you why you might not benefit from joining us at How to be a Brain Friendly Trainer™! You might not benefit if you …
| Have picked up your learning piecemeal and honestly believe that you’ve now got the whole brain friendly picture. | |
| Think that audiences automatically understand and retain what you say, just because you’re a skilled or humorous facilitator. | |
| Consider the way that you share knowledge with your learners is the only way to do it, because it’s always worked for you. |
Happily, the majority of learning facilitators we work with wouldn’t describe themselves in this way!
So personally, you’re going to benefit from joining us if you are …
| Curious about how to motivate people in different ways to take in learning, to understand it, to retain what they’ve learned and to apply their new knowledge in action. | |
| Working to a budget. | |
| Interested in how you can deploy your time and energy to best effect when you’re in the design and development phase. | |
| Keen to see, hear and experience how to use PowerPoint more effectively – or not at all! | |
| Appreciative that a wide range of media is available to enable learners to learn in the best ways for them. | |
| Wanting to facilitate learner-centred environments, instead of instructional-based classrooms. | |
| On a quest to add value at all points of contact – with your colleagues, with your learners, with your clients. | |
| Seeking inspiration for your continued professional development or maybe feeling a bit 'stuck in a rut'. | |
| Ever told something is hard or impossible in education, training or learning but you want to make it meaningful and possible for others to understand. |

And professionally, you’ll benefit from joining us at this event if you experience any of these situations (and more!) …
| An expectation that you can cover 2 days’ material in 1 day – or less. | |
| Receiving a wordy manual, and being asked to deliver the content. | |
| Having responsibility for learning which is tough, technical or downright tortuous. | |
| Being asked to deliver ‘mandatory’ learning to those who don’t want to know. | |
| Designing learning programmes, without alignment to personal / business objectives. | |
| Hearing horror stories about the ‘group’, and how they’ll behave in your session. | |
| Working with people from very diverse backgrounds – all in the same group. | |
| Juggling a bunch of ideas, but with no obvious way to link them together. | |
| Unnatural, uninspiring environments; you’ll learn how to turn a dungeon into a delight. | |
| Delivering learning, and knowing nothing about your participants in advance. | |
| Being presented with 100 PowerPoint slides, and asked to deliver them. | |
| Working with learners whose style is totally different from yours? | |
| Learners falling asleep during the ‘graveyard’ slot – or even at other times. | |
| Learn something yourself, and 24 hours later, remember very little? |

In the 7 years we’ve run this programme (in a couple of different forms), here’s who’s joined us to transform the learning they deliver …
| Heads of organisations - large and small. We’re thinking here of leaders who want to create lasting change or who are heavily involved in how learning is cascaded in their workplace. | |
| Heads of L&D - people responsible for the strategic direction of how information is learned in the workplace. | |
| Learning Designers – people who have the important task to prepare sessions or manuals for delivery or absorption by others but never get to see the results. | |
| Learning Facilitators – those for whom the education, training or development of others is their daily bread and butter. This group includes learning consultants, trainers, teachers, lecturers, instructors, and may also include parents and community workers who have substantial input into the learning of others. | |
| Learning Advocates – people within communities who have significant involvement in the design / delivery of education and training opportunities for individuals or groups. |
"Is it possible to deliver learning effectively without using PowerPoint?" |
Yes!! If you have previously attended one of our shorter events, you will know that we don’t always use PowerPoint – to the obvious relief of our audiences! However, in trained hands it can be a very powerful tool – especially when music is added to review learning. Throughout our event, we’ll be showing you how to use PowerPoint with a light touch, yet deliver your messages with great impact.
"What’s most important in helping people learn and retain new knowledge or skills?" |
Part of our answer to this question revolves around the major topic of motivation (or ‘state’). As a participant you will experience first-hand what we do to motivate learners to learn before and during an event, and retain learning long after – ideas which we’ll be delighted for you to take away and act upon immediately! We use over 40 memory triggers to aid learners’ retention (in tests, achieving up to 100% retention!) – and by the end of the event, we’ll have shared them all with you.
"What’s all this ‘fluffy’ stuff I hear about brain friendly learning?" |
There are soundly researched reasons why true brain friendly trainers use colour, props, themes, toys, music, share humour, pay attention to the environment and nutrition, regularly check that the learning is meeting individuals’ needs, etc. You’ll quickly learn why we do what we do, and understand the difference it makes; knowledge that we want you to have if you ever need to handle challenge from participants. And this knowledge can help with challenges from other parts of organisations or senior management too. But what is really important for you, is that you learn when and how to use the whole brain friendly model because applying aspects piecemeal often gives facilitators even more challenges to handle!
"I’ve learnt some of this stuff before, although I don’t use it all the time. What more can you teach me?" |
Knowledge is only data unless you act upon it. At our event you’ll learn: the important stuff about the brain; a rigorously tested process to apply to all learning; and how to use creativity throughout. Plus, you’ll be given design templates to follow. You’ll walk away with a clear blueprint of what you can do with every application, and how to apply your knowledge consistently. If you’re not sure we can add value for you, call us and we’ll find out together!
"How do I handle ‘difficult learners?" |
We want to debunk the myth of ‘difficult learners’ right from the off – this is a phrase we never use and, unsurprisingly, we don’t have ‘difficult learners’. What brain friendly learning gives you is the knowledge that every individual has a unique way in which they learn best and how to tap into that. During the event, you will experience an interactive demonstration, of brain friendly learning applied to technical information, and find out how it’s designed to handle a wide range of learning styles.
"There are so many different aspects to learning; how do I know I’ll experience a ‘complete’ brain friendly event with you?" |
Our reputation has been built by modelling everything we say on the tin. From invitation to final evaluation, we actively demonstrate, and you actively experience, how to design what you need to deliver, by keeping the brain firmly at the front of your mind. Plus we share extra learning throughout; learning which we believe is crucial to the whole brain friendly experience; and which you probably won’t find elsewhere. Check out our programme above!
"I head learning and development in my organisation. I want to breathe new life into our learning delivery, enhance organisational performance, and create long-term change." |
Joining us at How to be a Brain Friendly Trainer™ is a great way to see, hear, feel, smell and taste, what you can do differently in your organisation. Throughout, you will work on your own applications, supported by us, experiencing first hand the effect these powerful methods can have on performance. You’ll leave feeling enthused to influence a sustainable difference in your organisation.
"Intuitively, I’ve developed a knack for helping people to understand and learn better, but I lack real structure as to how to achieve this consistently." |
This is true of many people when we first work with them, because they’ve gained their knowledge piecemeal. Maybe they’ve read a book on effective facilitation, heard a lecture about group motivation, or even attended a bite size session. By learning bit by bit you can miss out on important learning – and it’s often the really important process or structure, that isn’t conveyed. What we do is share with you our successful model for learning transfer, which you can then seamlessly apply to all your material, irrespective of the topic.
… because the results from applying our model consistently demonstrate that you and professional facilitators everywhere can truly transform what you teach, so long as you use the right tools at the right time and in the right way to make transformation happen.

We created the powerful, yet simple to apply model we use at How to be a Brain Friendly Trainer™ to help us, and learning facilitators just like you, to share learning enjoyably, meaningfully, and memorably, so that learners achieve workplace results.
So as we’ll be spending 3 days together in sharing our model with you, we want to tell you 3 facts about us, so you’ll know what to expect when we meet.
Let’s be honest, who hasn’t been on the receiving end of a learning session which was boring, repetitive, unmeaningful, or sleep-inducing? With her background in technical environments, Stella recalls with horror attending plenty of sessions like that.
And we’re equally sure that we’ve all had experience of forgetting what it’s vital for us to remember, including at very critical times. Ann still breaks out in a cold sweat when she recalls waking up on the morning of a professional exam, only to find she’d forgotten 50% of the material!
Happily, irrespective of how you feel about your abilities as a facilitator, we know you can design and deliver learning more effectively, so that no matter how technical the topic, people will enjoy learning from you, they will remember more of what they learn, which will enable them to take action as a result. Which, let’s face it, should be the reason we’re all in this business!
Next time you’re in a hotel or conference centre, or outside a classroom, do what we do – have a peek or a listen in. Look at the expressions on learners’ faces, listen to the tones of those who are facilitating, put on those learners’ hats, and really experience what they’re going through in their attempts to extract meaning from turgid learning in environments without any soul.
Now we’re completely realistic that individuals and organisations don’t always have big budgets to spend, so in preparing for this event, we hand-pick reasonably-priced venues, that we transform before you arrive. Which means not only will you be learning in an appealing and inspiring environment, but you’ll see, hear, and experience, how to create one too.
The methods we employ have been used to share information about every subject you care to mention; we learned from others who trained in organisational development including leadership and strategy and we’ve applied our knowledge to every soft skills learning there is – assertiveness, customer care, influencing, presentation skills, time and stress management, writing for business – to name just a few.
And we’ve trained people to deliver wide-ranging technical topics too. This includes finance, health and safety, logistics, IT, law, medicine, government procedures, science, social care, etc. topics which we’re often told can be ‘dull’ and ‘hard to learn’.
In fact, we have yet to come across a topic that is intrinsically dull – because we know they can all be made meaningful and memorable for learners, by applying the model we use. In our experience, all learning is interesting – unfortunately, it’s the delivery that can be made dull!

We’ve been learning separately for years, and working together since 2001, to research and refine the model we’ve developed. And now lots of other people have learned this model and they in turn are truly transforming the material they deliver.
So let’s find out how just a few of them have transformed their training …
Essential One: |
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We’d like you to meet Tracey – she’s the one in the brown trousers in the middle at the front. At all our events for learning facilitators, where we’re teaching brain friendly learning, we believe that beginning with the brain in mind is probably the best place to start. So we discuss different parts of the brain and how it functions, and our learners consider how to apply their new knowledge to the learning that they share. Now Tracey’s a Health and Safety trainer, which most readers will know, is not always a popular topic, particularly when it has the words ‘mandatory attendance’ attached! And unfortunately this important topic, often results in lots of ‘no shows’. As a result of her new learning, Tracey transformed both her invitations and her delivery, to encourage more people to turn up and learn.
The Council’s investment in brain friendly learning was returned time after time after time! |
Essential Two:
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Now please meet Mike. Mike’s an independent, trading as FAM360, an award-winning buildings refurbishment and safety training company. Mike specialises in training CIEH to Levels 1, 2 and 3 and he learned how to apply a systematic brain friendly process to his design and delivery of learning to qualifications standards.
Mike’s investment in his own development has kept him ahead of the game! |
Essential Three:
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We’d also like you to meet Chris and Gail – Chris is the guy in blue right in the middle at the back, and Gail’s kneeling at the front, holding up a yellow card. They joined us at a 4-day brain friendly Train the Trainer event, when they were both working as Animal Health Officers. They were responsible for teaching people about the UK livestock import and export regulations. As you may have read above, part of our event includes presenting a session to the group and they decided to work together on this one. On Day 1, they were planning to tweak their regular material a bit; on Day 2 they were starting to be unsure; by Day 3, they’d thrown their old material away, and had gone back to the drawing board. So the session we saw, heard and participated in on Day 4 was about the import and export of livestock, themed to the Wizard of Oz!
A Government Agency’s investment in its staff, reduced costs for the taxpayer. |
Bonus:
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And finally here’s Helen and Mel. the co-founders of First Class, Learning and Development. Mel’s a voracious networker and Helen’s the full-time trainer in their successful business partnership. Helen already had an interest in delivering effective learning, so grabbed the opportunity to learn more about brain friendly methods. She came away from our 3-day workshop re-invigorated, read lots of books we suggested, and got off to a cracking start, implementing everything she’d learned. Very quickly, she was getting the results we’d promised, and here’s what she said at the time: “I would like to tell you about a real achievement today. I have just done a half day programme titled ‘Dealing with difficult people’ - their title not mine! This was for a sceptical and questioning bunch, but thanks to the brain friendly approach there were 100% rave reviews!” Enthused by the difference the brain friendly approach brings to learning, Helen then influenced Mel that the whole First Class team would benefit from introducing these memorable methods to their extensive training portfolio. And that’s exactly what happened – Mel and 10 of the First Class associate team then attended one of our events en masse. And here’s what Mel fed back afterwards: “The workshop was a real eye opener; the facilitation was superb; time flew by, well paced, fun and memorable. I would recommend the approaches to anyone who is involved with learning, development or presentations. The brain friendly approach will certainly be encouraged and developed within First Class to give our clients the best possible return on their investment.” And what they’ve now done is go the extra mile and embrace brain friendly ideas across their entire business – with immediate and positive results. Even their web designer joined the workshop!
Which, is (or should be!) the bottom-line for all of us who facilitate learning in others! |
"…high expectations … have been exceeded…" "I had very high expectations of this course and they have been exceeded. Stella and Ann modelled superbly the way we would all like to deliver training." Marie Whitefoot, |
"…Wow!Wow!Wow!..." "Wow! Wow! Wow! When my head has stopped spinning I’ll be putting together some real 'break the mould' finance training. Enormous value!" |
"…looking forward to implementing it all…" "Ann and Stella live brain friendly learning! Their approach makes sense, makes the learning memorable, and can be applied to just about anything. How refreshing to have enjoyed myself and learned so much, and now I’m looking forward to implementing it all." Ann Howlett-Foster, former Training Manager, |
"…fantastic learning experience…" "Fantastic learning experience – you are doing important work." Natalie, Leadership and Development Co-ordinator, Thames Valley Police |
"…the whole course had been designed for me…" "The style of delivery and facilitation was excellent. I felt very comfortable and included as though the whole course had been designed just for me. All my learning needs were met and more. Thank you so much for a wonderful 3 days. I can’t wait to start using the learning I acquired." Sifiso, Proprietor, Steven Lodge (residential home for people with learning disabilities) |
"…proves the techniques work…" "I found myself answering things I didn’t know I’d learned – which just proves the techniques work!" Tina, Business Coach, Total Coaching. |
"…made a difference to my concentration …" "After eating the brain friendly foods, I had been really surprised by how much I enjoyed them and how they really made a difference to my concentration in the afternoon (or was that the effect of BF training?). I found myself surprisingly riveted to this topic. I am liaising with our restaurant to come up with a ‘brain friendly’ buffet choice for training courses … watch this space!" Tracey, Training Adviser, The Lifeboat College, RNLI. |
"…much more than an enjoyable learning experience…" "A superbly structured and very positive learning environment. An inspirational and highly effective workshop – much more than an enjoyable learning experience. Ann and Stella have made the science of training design and delivery into an art." Richard, Regional Manager, Campaign for Learning. |
"…for the first time…" "For the first time I have understood some biology – hooray!" Participant with dyslexia |
"…Ann and Stella work fantastically as a team…" "Love your methods and style. The learner centred approach is definitely one that I favour. I always appreciate the 'empowering supporter' viewpoint as opposed to 'directive leader', and I learnt lots and lots that I have never covered. Ann and Stella work fantastically together as a team and their personalities complement one another. Top marks in all areas from me and I am conscious that as a relatively new trainer this has provided me with an insightful taster and I just want to learn more and more!!! We covered immense ground and I’m still taking everything in - reflecting, evaluating and putting what I’ve learnt into practice ready to continue the learning cycle!!" Collette, Business Process Trainer, DEFRA |
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Disclaimer
If, for reasons beyond our control, it becomes necessary to change the timings, trainers, dates, or venue, we will keep you informed after booking. In the unlikely event of the event being completely cancelled, we will make a full refund of your fees, and disclaim any further liability.
How to be a Brain Friendly Trainer™ is our most comprehensive event, where you have the opportunity to spend 3 full days with us (lunch-time to lunch-time), sharing the knowledge it has taken us years to acquire! You can expect:
| A highly interactive and intensive event with a limited number of like-minded professionals who are curious and passionate in their pursuit of excellence. | |
| Refreshments from dawn till dusk and lunches each day designed to keep your brain and your body fit and refreshed. | |
| An inspiring environment in which to think, work, and learn. Whatever the topic, we’ll show you how improving the environment makes a real difference to what is heard and absorbed. We’ll hope to spend some time working outdoors too – weather permitting! | |
| To dress for your personal comfort, the environment to be informal yet fast-paced, and your participation to be vital to all the group’s learning. | |
| Timings will be advised subsequent to booking and be prepared that your days / half-days will be very full! | |
| To work with everyone in the group, experiencing the dynamics of different group sizes in learning, as well as having lots of opportunities for personal reflection about how to put your own learning into action. |
Our first ebook in the Brain Friendly Essentials series sets the scene for how learning can be absorbed differently. You will receive a copy with our compliments to read, learn, and inwardly reflect upon before our event.

Considering how many years we’ve spent developing and refining this model and how much return you and/or your organisation will get in terms of time saved and the results you achieve (see the case studies above), you would expect the investment in these events to be very expensive.
However, we’re on a mission! And our mission is to share brain friendly learning with the whole world. We know that applying these ideas truly transforms the uptake of and results from learning, but unfortunately there’s only two of us!

And we believe that the more people who learn and implement these methods, the faster individuals and organisations will be motivated towards learning and will achieve measurable workplace results.
But the only way we can encourage as many people as possible to learn these ideas with us, is to offer this learning at a very reasonable rate!
So, in 2010, the investment in …
But when we say as many people as possible, unlike some companies, we don’t mean that we work with huge groups, in order to maximise our income!
In fact, we limit the people we work with at this open event to a maximum of just 6 participants per trainer – to ensure you get our maximum personal time and attention.

Here’s where and when you can book one of these limited places for this event:
Thursday 9th – Sunday 12th September – Woodside, Kenilworth, Warwickshire.
And as we’ve already started taking bookings – the number of places available are reducing right now as you read!
So if you want to learn how to deliver meaningful memorable learning, to achieve more measurable results, please take the opportunity to book as soon as you can.

| to learn how to achieve more measurable results in September. | |
And remember to use your coupon code! |
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… have any more questions, you’ve very welcome to call us on 01380 850 192.
... want to find out more about how our methods are successful, sign up for our Free Report
And finally, here’s to all Your Future Successes – Whatever Learning You Share!
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| Stella Collins | Ann Grindrod |
P.S. Who loses every time you aren’t motivated to deliver learning effectively?
Book your place now, today!
P.P.S. Who loses every time learners don’t feel motivated to learn vital learning?
Book your place now, today!
P.P.P.S. Who loses every time learners aren't able to achieve measurable results from learning?
Book your place now, today!
| to learn how to achieve more measurable results in September. |
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01380 850 192 |
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| www.braininbusiness.com | ||
© Brain in Business™ 2010 |
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